Toothpaste Update Part 2

You wouldn't believe the amount of e-mails we've been getting....."WHEN IS YOUR TOOTHPASTE GOING TO BE READY?!!!!" So, I thought I'd post an update.

1. Formula--done.
2. Type of packaging--done.
3. Order ingredients--hit a brick wall.

So, the last time I posted, I was all excited because I had finally figured out the packaging. Well, now we've run in to another snag: the supply of one of our major ingredients, organic erythritol.

We wanted to be the first certified organic toothpaste on the market. Well, now it's looking like it's just not going to happen in the near future. There's only one manufacturer of the main ingredient in our toothpaste, organic erythritol, and they've discontinued it. The price of the remaining supply of organic erythritol on the market is hiked up so high, we'd have to charge at least $20 for a tube of toothpaste. And then, when we run out of organic erythritol, we run out and can't make it any more.

I've found a supplier of certified GMO-free erythritol, which is great, but it doesn't allow us to put the USDA symbol on the product. Which makes me want to cry because I've been so excited to have this product out as USDA certified organic. What do you guys think? Will you still be excited about it if it's certified GMO-free instead of organic?

So, now the next step is to make a decision---either we charge $20 a tube for the organic variety and hope that someone starts making organic erythritol soon, or go with what we know we can get (GMO-free), have a lower-priced toothpaste and a reliable supply. What do you think?

Whatever we decide, we're shooting to have something ready by the end of April.
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