With Sunday's victory over the Chicago Bears, The Green Bay Packers secured the NFC's number one seed and a home-field advantage for as long as they remain in the postseason.
For some local businesses, that means more money coming in.
"Everyone makes more money when it's a home game. A significant amount more," said Jerry Watson, Owner of the Stadium View Bar & Grille.
"It's almost like Super Bowl or bust for most of the fans. Everybody is saying we gotta make the Super Bowl, we gotta win it again," said Jersey Store Manager Mike Walters.
Local owners say the boost to business comes not only from Packers fans, but also from people traveling in to support a rival team.
"They spend a lot of money. It's like any vacation you take, if you go home with money in your pocket, you've had a lousy vacation," said Watson.
"Any time you can pack this many people in after Christmas and throughout January in a retail setting and to still sell your product, it's just a tremendous bonus for business," says Walters.
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