Guest Blog Post: How to add video to your Social Media

Today's guest blog post comes to us from Maria Countess of Countess Communications and the topic couldn't be more relevant - how to use video on your Social Media!  All are very good points, and I could probably pick up a pointer or two.

Enjoy!

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The Internet has become an essential means of engaging communication for successful businesses. For most savvy business owners, a website is one of the first line items in your marketing plan. 

Your webmaster will encourage you to stay on top of your website.  Publish regular updates, specials, maybe even a blog. The latest research also points to an emerging trend-VIDEO.  The marriage of Google and YouTube makes online video very enticing to search engines, and helps drive traffic to sites that embrace it.  Thus, there's a fantastic opportunity for your business to raise its profile and be seen in the middle of your crowded business sector.

So how do you get started?  You have two options-to do it yourself, or to hire a professional.  If you want to go it alone, we'd like to offer Countess Communications top five video tips: 

#1- Start by using the best HD home video camera your budget can handle.  The little camera on  your laptop is not flattering.  Almost all video cameras now are HD. When purchasing/using an HD video camera, it is important to look for a camera with a progressive scan of images. This will be designated with the letter p next to a number like 720p or 1080p. The number stands for the number of lines of the recorded video. The higher the number, the better the quality of the video.

#2-Use a tripod as much as possible. Shaky video might be acceptable and appropriate on You Tube in some cases. However, your video represents you and your company. A tripod allows you to produce steady video that your customers will enjoy watching.

#3-Microphones are your friend.  If you want your audio heard, make sure that anyone speaking in your video uses a microphone. The microphone attached to your camera is not designed to be for the person speaking. It is designed to pick up audio from everything that surrounds it. Unless you are in a very quiet room, the audio from the person speaking will be not be easy to hear or understand.

#4- Lights, Camera, Action.  If you want people to watch the video that you shoot make sure they can see it. Too many videos that people shoot themselves are dark and hard to see. The use of light(s) to brighten up your video is imperative. It will make everything easy to see and put your company in a positive light (pun intended).

#5- Framing and Movement.  It is important that the subject or objects showcased in the video are clearly visible. Proper framing will make it easier to understand the topic of the video.  Excessive movement in your video can distract the viewer from your ultimate goal-showing off your products and/or business.

To conclude, there's something special about moving pictures that really makes people take notice. Video allows you to convey your personality, tone, and voice.  Video sells you!

Jeff and Marta Countess spent the past 25 years working in television news around the country.  They are now using their Emmy Award-winning storytelling skills to tell YOUR story.  CountessCommunications can be found at:

www.countesscommunications.com

http://www.facebook.com/CountessCommunications

484-619-3393

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