Showing posts with label guest blog. Show all posts
Showing posts with label guest blog. Show all posts

Tuesday, September 17, 2013

Growing Your Biz in 2013 - Jelly Fish, Sharks, and Wind oh MY!

“Find a Way,” said Diana Nyad all year long when her team would tell her reasons why she couldn't swim from Cuba to Florida.  That 64 year old woman is now the first woman to swim in shark and jellyfish infested waters for over 50 hours.  She battled the elements, the sharks, the jelly fish and swallowing all that salt water, but she did it.  This was her 5th attempt. Prior to this accomplishment, the other trips included excruciating stings, an asthma attack, sun, wind and waves.  She not only did it, she did it without a shark cage.  She repeated to herself that she was pushing Cuba away and pushing towards Florida, she sang her favorite nursery rhymes and lullabies to relax her. 

The real question is WHY?  Why does someone want to break a swimming record and, even more, what is inside of her at 64 years old that makes her still want to realize her dream?

What are the qualities she posesses that are simalar to a successful business? 
          Risk Taker - Visionary - Dreamer - Tenacity - Commitment and Talent

Many of us would say she’s crazy.  But hasn’t someone in your life said you were crazy when you decided to turn your dream into a reality.  Risk taking is the hardest for most to take on, the fear of failure is powerful and the fear of lost revenue is even more powerful.  If you have a great idea, do your homework,  build your “TRIBE” and wake up every morning working towards your goal, you will do it.  The sharks and jellyfish will swarm around you, the wind will knock you over, the salt water won’t taste good and the waves may come crushing down on you but after your 4th try, the 5th one will be the charm.

Diana, the first woman to swim around Manhattan and winning many marathons is now the first woman to swim 49 hours from Cuba to Florida.  As she recovers from the swim she wants the world to know, “you can dream at any age” and so can you and no matter what obstacles you face FIND A WAY to GROW UR BIZ!

Carol S. Ritter, Motivational Speaker 
Results Only Business Coach & Featured Writer
610-442-4545 
 
Watch for my new website launch coming soon.


Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

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Wednesday, September 11, 2013

Growing Your Biz in 2013 - Deadheads

Guest blog from Carol Ritter of CarolTalks.com

I’ve always wondered where the greatest ideas come from.  What makes an idea work and why do some people have great ideas but somehow they just never leave the ‘great idea’ gate?  

I like to look back on the minimal success of some and the over the top success of others.  It’s always the same, the greatest ideas in the world cannot be great without the TRIBE.  I have worked for some brillant people over the years, watched them manuver through their goals, have plans that are wildly focused but yet sometimes two things were missing;

  1. They have no idea how to gather a TRIBE, in some cases they didn’t even want to
  2. And, they don’t focus on surrounding themselves with and taking care of great people
If you look up the many definitions of  the word TRIBE, you will find they have one thing in common, a TRIBE is a community, a social group with simular values, interests or common bond.  A good example of this are the Dead Heads who were commited to and followed The Grateful Dead’s music in the 70’s.  The Dead Heads were loyal, obsessed and completely committed to following, listening to and, most importantly, spending money on the Grateful Dead.  

All businesses need Dead Heads.  Loyal, obessed and willing to spend dollars on that obsession.  

So, how do you go from having an out of this world product or service with no 
Dead Heads to a business with an out of this world product or service and a TRIBE?  

Building the CLAN or gathering the TRIBE is not a science but takes complete focus and commitment.

Here we go:

Remember this...the founding members of your TRIBE are your employees! If they don’t have the Dead Head passion and loyalty, there will be no TRIBE

  1. Listen to your customers, learn why they love what you do
  2. Create situations where your customers feel valued - ask them for advice
  3. Take care of people - give them something once and in a while, pay attention to               their needs
  4. Just like your plan to improve your product, create a plan for growing your TRIBE
  5. Take the focus off of you and your service and put it on them
  6. Learn everything about what makes your customer tick so you can transfer that       loyalty to new TRIBE members
  7. Don’t ever assume TRIBE members will stay forever, you must nuture them, create new services or products  (or new songs like the Greatful Dead)
  8. Recognize creative people and surround yourself with them (creative people sometimes aren’t great rule followers, so you will have to cope)
  9. Embrace a true entreprenurial spirit, if you are not passionate about what you do how would you expect the gather a TRIBE
  10. Always prioritize, 
    1. EXCELLENT PRODUCT OR SERVCE
    2. OBSESSION WITH CUSTOMER SERVICE
    3. COMMITMENT TO THE TRIBE

YOU JUST CAN’T BE OVER THE TOP SUCCESSFUL WITHOUT THOSE DEAD HEADS! 

Check out my new You Tube page at www.youtube.com/caroltalks
          Watch for Carol’s New Website Launch 

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.

Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

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Friday, September 6, 2013

Home-Based Business Ideas - Velocity Business Innovators

Guest blog post from Velocity Business Innovators

As technology finds new ways to connect the world, it does not make the entrepreneur's world smaller, but adds an ever-growing layer of business possibilities that were previously unavailable. Because we can now effectively communicate, access information, and broadcast our services from anywhere, we can often conduct business from anywhere, including the privacy of our own homes. The idea of a home office is no longer limited to a desk and a chair, but can actually serve as the primary location of a successful, reputable business.

Below are some home-based business ideas that can thrive in the digital age.

Consultant
Consultants take many forms and can create quite lucrative businesses for themselves. Although the idea of the consultant is not new, the way they market themselves via the Internet makes it possible for them to have high visibility in the business community without a commercial location.

Editorial Services
Content is becoming the driving force behind the success of many companies, which means they need professional word wizards to create and edit quality material. Working on freelance or contractual terms can allow an organized individual to serve multiple clients at a time.

Event Planner
Those who can listen effectively to someone's wants and needs and turn them into reality can find success as event planners. Weddings, business meetings, conventions, and similar events require a great deal of planning and an eye for detail, and many businesses and individuals do not have the time or know-how to make it all happen.

Graphic Designer
Because the nature of graphic design revolves around digital designing and editing software, such as Photoshop, a graphic designer can reasonably conduct all business from a home computer.

Accountant
Certified accountants can branch out on their own and set up a home-based accounting service. Many find success in a consulting role for businesses, setting up their books and offering financial advice. Those who specialize in tax preparation enjoy a nice boost during tax season from professional and personal clients.

Online Retailer
With e-commerce, the future is here. People with a knack for selling and the space to store inventory can sell their products to anyone in the world and accept payment right over the computer.

Private Teacher
If there is a skill worth knowing, odds are people are willing to pay to learn it. With little overhead and start-up costs, experts can share their knowledge through private lessons in their own or their clients' homes.

IT Specialist
Those with exceptional computer knowledge can find success as independent IT specialists, either out of their homes or making on-site visits.

Virtual Assistant
The popularity of virtual assistants grows daily, so those who are computer savvy, with strong communication and administrative skills, can market themselves through many reputable online directories and find a steady stream of incoming work.

Like any business, a home-based business comes with a level of risk and requires strategic planning and preparation. For pointers, read Things to Consider When Starting a Home-Based Business

Guest blog post from Velocity Business Innovators
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Tuesday, August 20, 2013

Leadership Lessons from Yo-Yo Ma

Guest blog post from Kayte Connelly, Best Principled Solutions

As an avid supporter of Advocacy for the Arts, Best Principled Solutions has been a National Co-Sponsor for the march on Washington for all things Arts in the spring. We’ve been attending since the 1990’s; this year also serving on the Legislative Planning Committee.

One of the benefits of being a National Co-sponsor, is the ability to participate in the Nancy Hanks Lecture Series at the JFK Center and the invitation to attend Executive Office and West Wing briefings from the various cabinet officials on the integration and appreciation of the arts in developing cognitive skills, providing remedial benefits for Alzheimer’s and other diseases; offering healing to American Wounded Veterans from the Iraqi and Afghanistan wars suffering with physical challenges and post-traumatic stress disorder and much, much more.

I’ve witnessed the likes of Daniel Pink, Wynton Marsalis, and Alec Baldwin, in recent years, and this year, it was the wonderful Yo-Yo Ma.

You never know what to expect during the “performance.” There is sometimes a youth orchestra integrated – as there was last year, with Ben Folds and the Washington Youth Jazz Ensemble. There can be a narrated piece with demonstrations of timelines of the particular artist as there was with Wynton Marsalis.

Joining Yo-Yo, a favorite of the White House since the 1950’s, for the performance portions of the lecture were: Matt Sorum, drummer for Gun’s and Roses and Velvet Revolver, bagpiper and pianist Cristina Pato, jooker Lil' Buck, MusiCorps wounded warriors: Specialist Nathan Kalwicki, Lance Corporal Josh Cawthorn, Sergeant Rex Tharp, Corporal Marcus Dandrea, Lance Corporal Tim Donley, teaching artist Greg Loman and founder Arthur Bloom.

A full video of individual or complete performances can be found here. We can promise you that there was not a dry eye in the audience when MusicCorps took the stage. Never has there been a more dedicated command of music than that was delivered on that crisp April evening.

There were so many memorable moments both from the Lecture and from the compelling speeches the following morning. I wanted to capture some of highlights of Yo-Yo Ma’s speech to share with those interested in moving Leadership Forward in the Lehigh Valley.

With permission, Yo-Yo began quite eloquently. “One of the topics I’ve been reading about recently is what kind of work force we need in the 21st century. What will our graduates need in order to succeed?
The experts say we need four qualities in our students and in our work force. They need to be:

Collaborative,
Flexible,
Imaginative, and
Innovative.

According to the 2012 IBM Global CEP Study, ‘Collaboration is the number ONE trait CEO’s are seeking in their employees, with 75 percent of CEOs calling it critical.’ Leading Through Connections. The Council on Competitiveness says, ‘Those who learn to innovate will prosper in a global economy.’ (van Opstal,’ Thrive, The Skills Imperative’, 22). The Center for Public Education calls out ‘creativity and intellectual flexibility’ among other competencies. (Jerald, ‘Defining a 21st Century Education: At a Glance,’ Center for Public Education.)

We know that our present educational system encourages knowledge acquisition and critical thinking. But what about these other qualities? How do we develop those other qualities?
Let’s take my favorite example of creativity from science. In ecology where two eco-systems meet, such as the forest and the Savannah, the point of intersection is the site of ‘edge effect.’ In that transition zone, because of the influence the two ecological communities have on each other, you find the greatest diversity of life, as well as the greatest number of new life forms.

So that’s one way nature is creative!
The edge effect is something that has also had an impact on my life….” Yo-Yo continues.
So, the question I pose to you today is how are your companies being:

Collaborative,
Flexible,
Imaginative, and
Innovative?
How are you taking YOUR company to the edge?

The role of the Greater Lehigh Valley Leadership Consortium is to stay abreast of current leadership trends and best practices. To discover more about how your company might integrate practical applications, go to www.glvlc.com .

©2013 Kayte Connelly CCT. All rights reserved. Kayte Connelly, Best Principled Solutions LLC, is an award winning author, leadership coach and organizational development consultant specializing in personal, professional and community leadership. She facilitates retreats and conversations with dissimilar parties and helps individuals and organizations identify and eliminate what stands between themselves and their goals. The Greater Lehigh Valley Consortium is a partnership established with leadership providers throughout the Lehigh Valley. Steadfast and earnest, we are a think-tank of like-minded individuals. We provide enriched customized services that are designed to create and sustain generations of leaders for our community based on research and global development. Please “like” us at www.facebook.com/GLVLC or www.facebook.com/BestPrincipledSolutions Call 484.769.2327 kayte@bestprincipledsolutions.com for more information on how your company could become more collaborative, flexible, imaginative, innovative and/or discover your “edge.” Our next “Becoming Better Leaders” program is September 18, 2013.
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Monday, August 12, 2013

Growing Your Business in 2013 - Ping Pong

Guest blog post from Carol Ritter of CarolTalks.com

As a kid, I used to love the game of Ping Pong.  A fun, silly, sometimes very competitive game. It was inexpensive, too.  You didn't need equipment, shin guards, face mask or even a monogrammed t-shirt.  You just needed to know someone who had a table and was willing to host some fun.  I remember learning “the spin serve” a unique serve where you spun the ball before serving to throw off your competition.

I’ve witnessed Ping Pong of another nature just recently.  Yesterday,  I left an envelope in my car that was being repaired because of an accident.  I arrived at the dealership and noticed my car ripped apart and being repaired.  A sign warning that customers cannot enter the garage without a hard hat was prominently hung.  I asked a gentlemen if I could go in and get my envelope, he directed me to the receptionist to get permission.  I went to the receptionist she said I had to go to the person who runs the garage....so I went back to the garage.  Finding no one,  I went in.  I made sure the car was not on a lift and proceeded to get my envelope.  I called my friend and said I got the envelope after an intense game of CUSTOMER PING PONG.  I spent way too much time there with the employees trying to avoid helping me.  Has this ever happened in your BIZ?  I interrupted the guy’s computer work, then I interrupted the receptionist’s quest to find her mid morning snack and the person who runs the garage was missing in action.

This group of employees wore uniforms clearly identifying them, they are in a competitive business and they did everything to avoid helping me.  The moral of the story is; make sure your employees are trained on how to handle customers with questions.  Teach them to get up once in a while and greet the customer instead of sitting there.  And, set the company culture right from the start, customers first, snacks, computers and breaks second.  It’s a competitive world out there, especially if you have perfect the spin serve in your game of PING PONG!

Check out my new You Tube page at www.youtube.com/caroltalks

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.
Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter,  Past President, National Speakers Association Philadelphia


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Tuesday, July 16, 2013

Growing Your Business in 2013 - Free Frenzy

Guest blog from Carol Ritter of CarolTalks.com.
Someone very special in my life makes me laugh a lot.  One of his favorite lines is ,“If it’s free, it’s for me!”  Let’s go surfing on the internet to see what we can get for free.  If you have a Facebook account, almost daily a ‘free’ page shows up.  Today it was Unlimited Free Stuff.  I just had to try it.  Bob Evans is giving away a free cup of “BOLD” coffee.  You just click and click again and a coupon shows up good till the end of the month.  We are definitely missing out on free stuff when we don’t investigate this awesome opportunity.  I clicked for free corn chips and guac at Chili’s, I clicked for free Ritz Crackers, and I’m going to click more later today.  We all love free stuff so why don’t we, as business owners, know that?   If it’s free, it’s for all your customers.  It’s time to leverage the “FREE FRENZY”
Carol’s FREE FRENZY Ideas
Facebook - the best opportunity in the world to promote your business or event.  Build a page - it takes about 15 minutes.  Begin with pictures, questions, and then promotions, FREE FRENZY
1.  Join the Lehigh Valley Chamber, the membership dues are low and the value is high, $5,000 high.  Yes, you can leverage $5,000 in value by joining the chamber.  Start today with a FREE Sunday ad in the Morning Call, tomorrow put your company in their monthly magazine - FREE, or go on the radio this Friday on WAEB. FREE FRENZY
2.  Send out press releases for your events, giveaways etc - FREE FRENZY
3.  Purchase a magnetic sign for your car or a car wrap with your website, phone number and email, it’s not free in the beginning but you will get back the cost in business and then it will turn into a FREE FRENZY for years to come
4.  Many times Vista Print offers free business cards (don’t store them, give them away) - FREE FRENZY
5.  Educate people, position yourself as a expert and give away free information - FREE FRENZY
6.  Utilize LinkedIn to promote your business and expertise, make sure it’s up to date and packed full of useful information to appeal to future customers
7.  Last, but certainly not least, build your word of mouth epidemic, share your mission with everyone, invite your customers to write testimonials, throw them up on your website - FREE FRENZY
I clicked again!  This time I’m getting free tea, free vitamins, free detergent and free dog food. Now that’s a FREE FRENZY, try it!


Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

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Thursday, July 11, 2013

#Hashtag - You're It!

Guest post from Kelly Joffe of Cliff Ross Design

Hashtags: we know that you have seen them all over the place, and maybe you use them yourself. They have played a significant role on Twitter and now they are starting to pop up all over Facebook. But what does it really mean to use a hashtag – what purpose does it serve? Far beyond #BeiberFever, hashtags are now playing an important role in online branding  for companies.

Hashtags originated as a conversation creator for specific topics on Twitter. Lets say someone was at the beach, enjoying the day with their family and posted a Tweet about it. If they used the hashtag #family or #BeachDay, it would start or join a conversation that has already been created about those topics. So when the hashtag is clicked on, you can view all the other “tweets” about that subject. Maybe other people in your area are enjoying a day at the beach with their families. Hashtags are just another way to connect people who are doing or talking about similar things. Now Facebook is utilizing hashtags as an additional way for people to connect and share information.

Recently we’ve been seeing how hashtags can play a key role in promoting a brand online. Similar to the way people use hashtags to connect with one another, hashtags can be used as a way to connect people to a brand. Lets use Red Lobster as an example. If someone is out to eat at Red Lobster and they post a status or Tweet about being there, they could use #RedLobster in their post. Now anytime #RedLobster is searched, everyone who has made a post about it will show up. This starts to create a buzz around a brand, and becomes a way for people to connect to the brand and help share the brand’s message.

Brands can also develop their own hashtags that are specific to their business. For example, McDonalds uses the hashtag #ImLovinIt – this is their brand slogan, which they have also developed into a hashtag. Now anytime that hasgtag is used, it’s associated with the McDonalds brand.

Social Media is a landscape that is constantly changing and evolving. If you are going to take part in this social environment – it’s important to stay current with the trends. Social Media will play a crucial role in business marketing in the future, just as it’s starting to do now. Hashtags aren’t going anywhere anytime soon, but how we use them will certainly evolve over time.

Here at Cliff Ross, our job is to keep up with the changing landscape that is Social Media. We are happy to answer any questions and help guide your business through the world of social media marketing. Give us a call at 610-829-1333.

Guest post from Kelly Joffe of Cliff Ross Design


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Monday, July 8, 2013

Guest Blog Post: You Can Start Something with Big Brothers Big Sisters

Mentoring comes in all shapes and sizes. Right now, there are mentors at large corporations, in our local schools, and in your own back yard. With these mentors, the possibilities for children in our community are endless – they can learn anything, whether it’s reading books, baking a cake or shooting some hoops. Life is a whole lot easier when someone’s there to spend time with you and help guide you.

But this isn’t always the case. There are many children in the Lehigh Valley without role models to look up to—or even a person to read a book with, or simply hang out and talk with them.

That’s where Big Brothers Big Sisters comes in.

For over 40 years, Big Brothers Big Sisters Lehigh Valley has wanted to start something – a positive, lasting relationship. When we pair a trained, screened, and qualified volunteer (Big) and a child (Little) we provide an opportunity for all involved to create a lasting relationship based on trust.

The greatest contribution anyone could make towards building these relationships would be donating a few hours of their time each week to mentor a child in need. The programs we provide in our community can help foster these few hours each week into a lifetime of memories.

Here in the Lehigh Valley, Bigs and Littles in our Community-Based Mentoring Programs spend time together doing everyday activities, like taking a walk, going to a museum or playing catch several times each month. Our School-Based Mentoring Programs pair High School or College Bigs with Elementary or Middle School Littles. Bigs in these programs meet with their Littles at their schools to work on homework, play on the playground and more.

The impact that these mentoring programs have on the youth is overwhelming. Youth with mentors are:
·         46% less likely to begin using illegal drugs
·         32% less likely to hit someone
·         52% less likely to skip school
·         27% less likely to begin using alcohol

Here’s how you can be a part of this life changing process – become a Big Brother, Big Sister, volunteer at our special events, or donate to help sponsor a match between a Big and a Little and support our programs.
At Big Brothers Big Sisters, every little step you take can create big opportunities for the children in the Lehigh Valley.


For more information check out our website at www.bbbslv.org , or call us at 610-391-1827.

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Thursday, June 13, 2013

Growing Your Business in 2013 - Fix It!

Guest Blog from Carol Ritter of CarolTalks.com

I thought it was simple, you order something, they ring it into the machine and you get it.  STOP thinking that!  I recently went to a coffee shop, I ordered iced regular coffee with cream, I got hot decaf with no cream, I sent it back, I ordered oatmeal with no sugar, I got oatmeal with sugar that looked like wallpaper paste, I sent it back. I ordered an egg sandwich cut in half and I got one whole, I sent it back.  I’m not done yet, I ordered decaf coffee with cinnamon flavor and I got regular with chocolate, I sent it back.  Now, how can that happen to one person - one order- in about 5 minutes?  I was wondering, “how many orders must be wrong in a day?”   I understand most of us are in the people business but I don’t think I’ve ever had that many things go wrong with one simple order.  By the time I left I was frustrated, didn’t enjoy my food and was asking myself WHY didn't I eat at home.  FIX IT!

On the contrary, I worked in New Jersey last week and found a wonderful seafood restaurant.  I walked in and the hostess greeted me with a big hello and seated me within seconds.  The bubbly waitress was at my table within a minute with water in her hand, introduces herself as “in training” and looking forward to serving me.  Every waitress and waiter was dressed in sailor garb, pressed to the nines, a nice touch.  I watched as the servers almost ran from table to table making guests comfortable.  I was so pleased to see over the top service after my coffee experience.  I ordered a salad with dressing on the side, I kept it.  I ordered an unsweetened ice tea with lots of ice, I kept it.  I ordered an entree with no butter on the veggies, in came out right, I kept it and, to top it off, I ordered decaf and got it, kept it.  NO NEED TO FIX IT!

Fix it, owner, manager, leader, vice president or whoever is in charge of the restaurant.  How can that much go wrong in one order and why doesn’t the owner, manager, leader, vice president know they are providing horrible service?  Fix it!  The leadership is clearly responsible for the failure.  Conversely, the restaurant owner, manager, leader, vice president of the seafood house is also reaping the rewards of over the top service.

Everything begins and ends with the leader.  Here is how you fix it..

1. The coffee shop could have offered the meal complimentary
2. Better yet, an apology, didn't even get that
3. A coupon to visit again and get free coffee

The end of the story is, I’m never and I mean never going back, I've told many family and friends what happened and this all could have been avoided just by FIXING IT!  The end of the seafood house story is the waitress at the end brought out a survey, they actually cared enough to ask me what I thought.  I will be going back, the tip went up and I've told many friends and family to go there.  See what happens when you FIX IT!

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.
Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia


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Tuesday, June 4, 2013

Growing Your Business in 2013 - You've Got Mail!

Guest Blog from Carol Ritter of CarolTalks.com.

Sometimes email gets a bad rap.  The real question is, does it make more work for you or does it make it easier to communicate with your colleagues and friends?  What do you think?  For my work, I love it.  I can crank out an answer in seconds and I love crossing things off my to-do list.  Then, there’s the junk and the sales (sometimes good sales) and don’t forget the drugs you don’t need or want that they are trying to sell you. 

Remember that movie, You’ve Got Mail?  Tom Hanks and Meg Ryan would rush home to turn on their computers and wait for the mysterious, sometimes humorous emails from each other.  Back then I wonder if they ever thought email would become such a BIG piece of our lives.  Even though I love it, I do have my limits.  Here are my Pet Peeves:

Carol’s 5 Email Pet Peeves - You’ve Got Mail

the fake email dressed up like it’s from a friend and it’s really from a scam artist
the emails that don’t let you unsubscribe but say they do
the class reunion emails from people I did not go to school with
the emails from someone stranded in a foreign country who needs money immediately
and the emails telling me I should join a dating site for people over 55

Now that we are done complaining, here are my ideas for utilizing email in your biz....

Make sure future customers can email you through your free social media-Facebook & LinkedIn

Have your email address on all marketing materials (make it easy to find) - I was recently at a networking event, a guy gave me his business card with no email address on it

Don’t forget to offer free stuff and specials- keep customers coming back

Collect email addresses at your place of business or through networking


I really don’t mind getting emails telling me what’s on sale, where I can get a deal or a nice note from a friend.  I love the fact that I have written documentation of tasks completed and a quick response sometimes saves the day. When it comes to GROWING UR BIZ - email is now a necessity, so turn on your computer, click on your email and see if You’ve Got Mail!

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog. Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND TER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like Carol on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

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Wednesday, April 17, 2013

Talent is Never Enough - by Amy Burkett

Guest blog post from Amy Burkett/PBS39 Station Manager - AmyBurkett@johnmaxwellgroup.com

We've all known people who've had a ton of talent but just couldn't seem to find a way to be successful.  I always find that to be such a heartbreaking thing.  We often think of it with young people.  Maybe it's your son or daughter who shows such promise in sports, music or academics yet they just don't have the work ethic yet to capitalize on their potential.

Just because we're adults doesn't mean we're exempt from missing the opportunity to be all we were created to be.  That's a real issue for all of us.  I think it's tough for we middle-aged business people.  These days we're all doing more with less, working harder to balance the challenges of work and our families.  We're all trying to determine when we should lay our professional goals down, because life is good enough.  Well, I hope this is a little shot in the arm.  If we're still breathing, there's still time to make our dreams come true.

One of  New York Times best-selling author John Maxwell's books is titled, Talent is Never Enough and here are some tips that can help us all reach our potential.
  1. Passion energizes your talent.  If you still don't love what you do, do something else.
  2. Initiative activates your talent.  I can't tell you how many times I've watched professionals just sit back and expect their dreams to fall into their laps without any effort on their part.  It doesn't work that way my friends.
  3. Focus directs your talent.  We are all bombarded daily with a myriad of things clawing for our attention.  Will you have the determination to cut through the clutter and focus on the things that make the biggest impact?
  4. Preparation positions your talent.  Maybe college was a long time ago.  What are you doing to continue to grow yourself and your business.
  5. Perseverance sustains your talent.  Life is tough, get over it and push on toward your goal.  Quitters never make it across the finish line.  Do you want to allow your challenges to make you bitter or better.  I recommend better.
  6. Courage tests your talent.  Do you have the courage to stand up and do what's right, even when everyone else says, "oh come on, no one will ever know."
  7. Teachability expands your talent.  How many know-it-all executives do you know? We need to work very hard to be life-long learners.
  8. Character protects your talents.  My friends, in my opinion, we seem to have a character crisis in our businesses.  Many people say there is so many grey issues in business.  I'm of the belief that the world is more black and white...right and wrong than many of us are willing to admit. I say life is grey for those who lack vision, values and the character to stand up for them.
  9.  Responsibility strengthens your talent.  How many times have you seen a business leader create cover for their choices?  Or here's another way to think about it.  Sometimes leaders abdicate responsibility because it allows them to stay in power.  The fact is that type of leadership doesn't strengthen talent.
  10. Teamwork multiplies your talent. I believe one is too small a number to achieve greatness.   We've all heard the saying, together everyone achieves more.  Well, I've lived it and can assure you if you have any doubts, it's true.
So, why do I share these?  Well, they're principles I live by and ones that have helped me go to the next level.   Many of you may have seen the news that after 14 years, I'm leaving PBS39.  Trust me this was the toughest decision of my life.  I love this station and this community more than I can express.  However, I've had a dream to lead a television station for over a decade and I've been tenaciously developing the necessary skills to be able to do it.  I couldn't sit back and live my comfortable life and let my dream drift away.  I felt compelled, pushed and pulled to chase it.  I'm extremely grateful to have been selected as the new general manager of PBS Charlotte WTVI so this will be my last blog written from Pennsylvania. After I get settled in North Carolina, I'll start them up again.  You'll be able to find them at my Facebook fan page.  I'm sure I'll continue to learn many leadership lessons there and I look forward to sharing them with you. Hey, if you're ever in Charlotte, please look me up!

Amy is an Emmy Award winning producer who's passionate about developing people.  She is a John Maxwell certified leadership trainer, speaker and coach.  Like me on Facebook at Amy Burkett Sucess Seekers, 610.814.0610 Amyburkett@johnmaxwellgroup.com.


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Wednesday, April 10, 2013

The Action Alphabet

Guest blog post from Amy Burkett/PBS39 Station Manager -AmyBurkett@johnmaxwellgroup.com

So you feel like you're stuck in a rut.  It happens to all of us.  Maybe it's your business that's grown for years and now seems like it's stuck in park.  Or maybe you're having trouble getting to that next career goal.  Trust me friends we all go through these times of professionally stalling.  I admit I'm not a fan.  I'm more of a put the pedal to the metal scream forward kind of gal.  But like you, things don't always happen the way I'd like them to everyday.  Here's what I do when I feel stuck.  I seek out a new leadership book so I can get some help to find a way to move forward.

Back in 2008 I hit a pretty big career speed bump and thank heavens a dear friend gave me Robert Schuller's book, TOUGH TIMES NEVER LAST, BUT TOUGH PEOPLE DO!  Seriously, I couldn't put it down.  Every page was better than the last and I felt encouraged...better yet it gave me some concrete tips on things only I could do to make life better and achieve my dream.  I'd like to share a few letters and tips from Schuller's ACTION ALPHABET with you.

  •  A-Affirm that you can do it. You CAN find a job.  You CAN change careers.  You CAN succeed and YOU deserve to succeed.
  • B-Believe that somehow, some time, somewhere through someone's help you CAN achieve your heart's highest goal.
  • C-Commit yourself to a dream.  Nothing holds people back more than the fear of failure. Go back to school, take a course, do whatever it takes to succeed.
  • D-Dare to try.  If you don't dare to take a risk, you'll never get ahead.  You'll never solve your problems.
  • E-Educate yourself.  Don't be tempted to take shortcuts, to avoid the hard years.  The training may be hard but those who are too lazy to learn, weaken their chances for success because knowledge is power.
  • F-Find the talent, the possibilities, the time, the money and the way.
  • G- A Giving attitude is the secret to successful living!  When you have the attitude of "I want what I want when I want it," people can tell and they are repelled.
I know there are 26 letters in the alphabet, but I only had space for seven.  Putting these seven into action will help you a lot toward moving your career and business forward.  This may be the help you need to shift out of neutral into drive.  VROOM VROOM...I think I hear you speeding forward already.

Amy is an Emmy Award winning producer who's passionate about developing people.  She is a John Maxwell certified leadership trainer, speaker and coach.  Like me on Facebook at Amy Burkett Sucess Seekers, 610.814.0610 Amyburkett@johnmaxwellgroup.com.

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Tuesday, April 2, 2013

Preparing for an EXPO


Will you be exhibiting this year at the 28th Annual BUY LEHIGH VALLEY EXPO presented by the Women’s Business Council of the Chamber? Here are some suggestions to support you during this and other expos that you might be considering.

1. Be perfectly clear about what it is you want to achieve by the end of this specific conference. You are networking to a targeted audience. How many cold leads do you want to gather? How many warm leads?

2. People like to do business with folks they know and trust. How will you gain that in a room with how many other vendors????

3. Draw schemata of what your booth will look like? Where are your entrance points? Your exit points? Above all NEVER SIT DOWN - be prepared to greet your customers.

4. If possible, get an end unit near where the flow of traffic will be. The first row towards the main entrance may be tough because of congestion. If there's a reception area, or a breakout area, location near that may be optimal - you may experience a burst of folks but it's manageable.

5. If you can, put your exhibit behind you and stand in front of your space. Interacting over a table is awkward.

6. Make your space inviting. Colors intrigue people - but use them sparingly.

7. Pretend it's Halloween. You're gonna have the folks who want goodies. They may be the grab and go's. Have a tchotchke that people will want and make sure your tagline and contact info are on there.

8. They may or may not permit selling on the floor. If you have books, CD's or other collateral/products that you are bringing out, remember, you'll have to bring home whatever you don't distribute. Do you have a merchant card account for charge sales? Are you prepared to take cash? Will you accept checks?

9. Offer mini-samples of sessions, if you can. I usually put something up to the effect 10 minute laser sessions available. Have a timer. Have a sign-up sheet.

10. You are there to spread the word about your business and collect warm leads. If you have a drawing, you can easily collect business cards. Make your give-away something of value that individuals who are unfamiliar with your profession will want-to-win.

11. If possible, ask the host organization to provide the name of other professionals in your industry who have participated in the past. Ask for a reference.
Just as we provide references, if you are investing in this costly venture, you'd like someone else's opinion about that particular conference. Then, you have to put it in perspective and see if it will work for you and or your needs.

12. Your residuals. What will you do with the names you've collected? Did you mark your business cards that you collected with some defining information? How about a sign-up sheet for your e-newsletter? What is the burning offer that you can suggest to those folks -a free webinar? A white paper? What will you give them in an email you send out two days after the conference ends? How will you capitalize on your new found friends? Is your newsletter ready to go before you leave? What are some highlights you can share with your new audience?

Your de-brief won't be complete until at least a week after your offer has expired. BUT, you should sit down and write what you liked; noticed what others were doing that brought in crowds. You don't want all of the Halloweeners; but you do want warm leads. What might you do differently next time?

Again, a week after your offer expires be prepared to send something of noteworthiness, a link to a great article you read - something to build up that trust - to demonstrate you are aware of the problems they are facing and offering solutions.

©2013 Kayte Connelly CCT, Best Principled Solutions LLC, is a leadership coach and organizational consultant. Best Principled Solutions LLC is the founding member of the Greater Lehigh Valley Leadership Consortium which will be hosting the 2013 Chick-fil-A Leadercast on May 10 at DeSales University. For more information, go to www.bestprincipledsolutions.com, http://tinyrul.com/CFALeadercast or write kayte@bestprincipledsolutions.com.
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Monday, March 25, 2013

Growing Your Business in 2013 - You Are My Sunshine


Guest blog post from Carol Ritter of CarolTalks.com

You are my Sunshine....My only Sunshine.....You make me Happy.....When skies are Gray, You’ll never know, Dear.....How much I love you....Please don’t take my sunshine away!  

I was working in Philadelphia this week and was privileged to hear a national known speaker and comedienne.  She spoke on change.  She began her talk by singing, “You are my Sunshine, pause, My only Sunshine, pause, You make me happy, big pause”.  We were on the edge of our seats wondering where she was going with this song.  It was the pause that created the curiosity, mystery and anticipation.  After completing the first verse, she launched into a story about old Johnnie Mason and how every Satuday night he would dress up in his plaid sport jacket, his striped slacks and his polka dot tie to take his wife Sadie dancing.  Once they hit the dance floor he began to sing, “You are my Sunshine”.  After years and years of singing and dancing, Sadie passed away.  But every Saturday night, Johnnie would still dress up in his Sunday best to remember those good old days.  She asked Johnnie, “Why, why do you continue to dress up on Saturday nights?”  “Because, in life we all have to adjust and change when we are dealt a bad hand.  You have two choices, you can sit back and be miserable or you can adjust to the change and celebrate the future.” 

I ask my audiences all the time, how do you feel about change?  Most say they hate it, many say it’s hard to escape and only a few love it.  How does your business adjust to change?  What happens to you when the economy tanks or business is seasonally slow? What about when Congress passes a new law that affects your bottom line?   Or better yet, how do you adjust when business is through the roof and you might need more staff and product? I think we all know that we can’t hide from it and it will come around the corner sometimes when we least expect it.  So, why not prepare for change. 

Here are some ideas: 
Keep yourself in the know, keep up on buying trends
Follow the economic trends and current events
Become an economic ‘prepper’, save for a rainy day
Track your sales and, if you can, your competitions sales so you can better plan for the future

The other night dear....When I was sleeping..... I dreamt I held you in my arms...You’ll never know dear.....How much I love you....Please don’t take my sunshine away. 

No matter how well you plan your SUNSHINE may be taken away!

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.
Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. www.caroltalks.com610-442-4545 tellkids@aol.com  Like me on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia

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Thursday, March 21, 2013

Are You Sabotaging Your Success? - Guest Blog Post

Guest blog post from Amy Burkett/PBS39 Station Manager - AmyBurkett@johnmaxwellgroup.com

Why would any of us want to sabotage our success?  The answer, of course, is we don't WANT to but millions do it everyday by giving up.  So, today I'm sharing just one of my secrets to success and that's PERSEVERANCE!!!  That word should be your best friend and I know a lot about pushing through when all your flesh wants to do is throw up the white flag and surrender.  I've spent 23 years in television and have had just about every cruel thing imaginable done to me but today I'm stronger because of all of it.

I'll share FIVE enemies of perseverance but first you need to learn a little about how I've persevered.   My whole life I dreamed of being a television news anchor.  I used to sit on my grandfather's lap and watch the news with Walter Cronkite.  I won my first essay contest in the third grade and was in all the school musicals.  It seemed I was meant to be in television.  I was accepted to Bowling Green State University in my home state of Ohio.  I made it through the first semester just fine and signed up to be a writer for the school's daily newspaper...THE BG NEWS.  I loved it.  THEN, I had to take an entry exam to officially be admitted to the school of journalism.

I don't know about you but tests freaked me out.  I over thought it and stressed myself out so of course you can guess what happened   I failed it.  Not once but four times.  The fifth try was a charm but don't think I didn't cry a river freaking out that my dream of being a television journalist was over before it began.  Here's the kicker.  After I passed, I was called before the journalism review board.  I was convinced they were going to deny admitting me because it took me so long to pass.

Well, I was WRONG again.  They decided to eliminate the test because they no longer believed it determined whether someone would be successful in the field.  Little old me from tiny Uhrichsville, OH made a difference and you can too if you avoid the 5 ENEMIES of PERSEVERANCE as written by NY Times Bestselling Author John Maxwell.

       1.  A lifestyle of giving up.

       2.  A wrong belief that life should be easy.

       3.  A wrong belief that success is a destination.  (It's a journey)

       4.  A lack of resiliency

       5.  A lack of vision

My friends life is tough but our success is worth the effort.  Winston Churchill once said, "Never, ever, ever give up."  Giving up isn't part of any of our DNA.  So my friends I want to encourage you to PERSEVERE.  Push on toward the finish line.  A great boss once told me life is a marathon not a 50 yard dash.  We have to train, push on and PERSEVERE.   It's going to be difficult but YOU CAN DO IT.  Don't settle for being average.  You were created for GREATNESS!

Amy is an Emmy Award winning producer who's passionate about developing people.  She is a John Maxwell certified leadership trainer, speaker and coach.  Like me on Facebook at Amy Burkett Sucess Seekers, 610.814.0610 Amyburkett@johnmaxwellgroup.com

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Monday, March 18, 2013

Growing Your Business in 2013 - In Someone We Trust

Guest blog post from Carol Ritter of CarolTalks.com

I recently read a poll on trust.   “How much do you trust the following people?”  The poll results state that we trust our friends the most 81%, we trust our doctor 68%.  That’s the good news.  We trust Congress 12%, our bankers 45% and we trust CEO’s 3 to 5%  - the least.  Oh my goodness, where do you think you rank, what percentage would your customers rank you?  I was thinking about who I might trust, completely.  I trust my family, I trust most of the people I work with, I trust my doctor, my dentist, my master-mind group, my favorite restraurant and more.

I checked Webster...trust means reliance on the integrity & strength of a person-having confidence

But then the REAL question.  Who don’t we trust?  My answer is I don’t trust people or companies who break the trust.  Those establishments who don’t deliver.  Think about friendships, when you have a friend who betrays you, it takes a long time to regain the trust.  Sometimes, it’s over forever. It’s the same with business, if you betray a customer or client they might be gone forever.  Or even worse, you may spend an inordinate amount of time regaining the trust.  Time translates to money in most businesses.

In order to build trust and confidence with your customers try this....

1. Be the first to take responsibility for a mistake, don’t blame others
2. Listen more - Talk less - the greatest human need is to be listened to
3. Be willing to “make up” with some free stuff
4. Be sincere when your apologize, customers can identify phoney
5. Do what you say you will do, do it one time and do it correctly
6. Train your staff, model trustworthy behavior
7. Raise expectations, always be willing to go over and above to not only gain trust but to maintain it

You may want to...Trust your own instincts.

Your mistakes might as well be your own, instead of someone else's.
Billy Wilder, Hollywood Filmaker- think about this!

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.
Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like me on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia



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Monday, March 4, 2013

Guest Blog Post - Understanding Dementia: Why They Do What They Do

Understanding Dementia: Why They Do What They Do 
Kelly O’Shea Carney, PhD, CMC Executive Director, Phoebe Center for Excellence in Dementia Care

Family caregivers for individuals with dementia often struggle to understand the many changes they see in their loved one. An individual who was once gentle, considerate of the feelings of others and very careful about their appearance may become difficult to get along with, insulting and unaware of their hygiene. Moreover, as the family member attempts to be helpful by keeping their loved one safe, clean and well cared for, the caregiver may become the target of anger, insults and even aggression in the process. These changes can be extremely difficult to comprehend in a person that the caregiver has known and loved for many years. In fact, the unfamiliar behaviors may be better understood and accepted by people who did not know the individual before he or she became ill, leaving the caregiver feeling even more confused and discouraged. 
Why do people with Alzheimer’s do the things they do? And what is a family caregiver to do in response?

Effectively caring for an individual with Alzheimer’s disease must begin with an understanding of the disease process and how that affects all the other aspects of the individual. Alzheimer’s disease is a progressive illness that actually begins to develop long before any changes in the individual are noticeable. Scientists now believe that the changes in the brain cells of people with Alzheimer’s disease actually begin to occur decades before the symptoms of the disease become apparent. Over time, the changes in the brain cells begin to accumulate and affect more and more areas of the brain. As the disease affects different parts of the brain, the ability for the person to think, act and relate to others is progressively diminished. (For a simple overview of the disease process and its progression, go to www.AboutAlz.org and watch the video called “What is Alzheimer’s Disease”.)

As the brain deteriorates due to the disease, the specific abilities of the brain begin to decline. First changes in memory are noticed. Then the ability for the individual to express themselves in words and understand the words of others deteriorates. Eventually, higher order cognitive abilities such as insight, planning, reasoning and judgment deteriorate, rendering the person unable to make good decisions about their safety, self-care or their future. As these thinking-related abilities decline, the person also becomes less able to engage in the simple activities that they used to do each day. Complex activities, like managing finances and driving a car are compromised first, but eventually, even simple tasks like washing, dressing and using the bathroom can become difficult for the person to do alone. At the same time, the person’s ability to manage their emotions is altered and emotional displays that seem out of the blue and disproportionate to the problem may become more common. These emotional episodes can be particularly difficult to respond to because the individual is less able to understand reason and reassurance. Their distress feels very real to the individual and efforts to convince them otherwise are often rejected. The inability to do things that were once such a simple, common part of life, like driving a car or taking a walk, can also act as a trigger for emotional episodes as the individual struggles with the frustration of their limitations.

All these changes occurring together can create a sort of “perfect storm” for the individual, resulting in the challenging changes in behavior that were described earlier. Suddenly, the person you once knew may appear to be a completely different person engaging in behaviors that he or she never would have considered appropriate in the past. Angry outbursts, foul language, unkind accusations and obstinate refusals of help may become more common, and it is these behaviors that caregivers often find the most difficult to manage.

The keys to managing the behavioral changes in a person with Alzheimer’s disease are simple but require consistent attention and effort. First, it is important to engage in on-going learning about the disease process itself. The more you understand, the more you will realize that the behavioral changes are not directed at you personally. The behaviors are symptoms of the disease. Second, it is important to develop and utilize a network of professionals that can provide the assistance you need and support your caregiving efforts. In addition to relying upon professionals to assist you, it is important to call upon your personal network of support to provide you with the encouragement, care and help that you need to be a caregiver. Alzheimer’s disease is a marathon, not a sprint; it is important that you take care of yourself as you support your loved one or you may not be able to “finish the race”. Finally, it is important to remember that because Alzheimer’s disease is a progressive illness, it creates a “moving target” for the caregiver. You must constantly remain open to noticing the changes and adjusting your approach and understanding to meet the evolving demands. Just when you think you have things figured out, you are likely to have to change your approach.

In the end, managing the behavioral changes that occur as Alzheimer’s disease progresses requires the caregiver to realize that monitoring and modifying your own behavior is the best way to modify the behavior of person with dementia. In your interactions with your loved one, draw upon the cognitive areas that are still working rather than those that have become impaired. For example, if your loved one is no longer able to remember recent events but can still recall events from long ago, focus on memories from the past. If a person is having difficulty using their words, use non-verbal gestures, touch and friendly facial expressions to convey your love and concern.

It is also important to help your loved one engage in activities and tasks that they can be successful in performing and avoid tasks that are beyond their capability. This will reduce frustration. For example, perhaps your loved one would be overwhelmed by cooking a meal independently, but he or she is still able to focus on simple tasks for a short time. If so, give your loved one simple tasks that allow him or her to help with meal preparation but are not overwhelming. Washing vegetables, setting the table or measuring out ingredients might be tasks that could feel fulfilling.

Finally, interactions with your loved one are likely to be happier and more productive for both of you if you meet him or her in their own reality. There is no need to correct or reorient your loved on to the “real” reality of life. They simply may not be able to grasp that reality. Rather, enter his or her reality by accepting and validating his or her feelings and assuring your loved one that everything will be ok. If a conversation is becoming difficult, let go of that topic and distract your loved one with a task or activity that they will find engaging and enjoyable. This will help to avoid conflict and minimize challenging behaviors.

Caring for someone with dementia is widely understood to be one of the most difficult types of caregiving. The seemingly inexplicable changes in behavior and personality can make caregiving mentally and emotionally draining. To be effective in your caregiver role, you must educate yourself and constantly evolve in your approach to the task, as well as rely upon others for help and support along the way. Knowing why they do what they do will make it easier for you to do what you must do.

© Phoebe Ministries, February 2013

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Thursday, February 28, 2013

Growing Your Business in 2013 - Good NEWS Bad NEWS


Guest blog post from Carol Ritter of CarolTalks.com

Speaking of traveling, I’m blessed to work for a company that brings me opportunities to experience the state of Pennsylvania’s businesses at their best and at their worst.  I’m speaking every Saturday in February in various cites throughout PA.  My audience is wonderful, caring, giving folks who truly care about their communities.  That’s the Good news.  The bad news is that when you travel, the experience of just getting dinner or a hotel can be...to say the least, interesting and sometimes frustrating!

First week, asked the young hotel clerk for a local restaurant with good food.  He recommended the restaurant across the street (lots of high fat hot wings). Why did I ask?  I finally found a wonderful, well-know restaurant with a flare for buying local.  I went in and asked the gal a question and her surly reply was, “How would I know?”   I opened the menu and a different name was on the menu than the restaurant I was supposed to be in.  I asked,  “Am at the Rock Restaurant?”  She said, “No, just go out the door and turn left, they are over to the right.”  So I did.  If she was interested in advocating for her restaurant she would have said something to make me stay.  Bad news for customer service. 

Second week, had to leave early due to impending snow.  Hotel issues, they had my reservation but not payment from the company.  The clerk went over the top to solve the problem with the biggest smile on her face.  She must have apologized 10 times.  Good news for customer service.  Then...... dinner.  I was sent to a neighborhood place on the corner in a very run down neighborhood.  I went in and walked right out.... if you know what I mean.  On to the next adventure!  Checking my phone app for another restaurant, I found a beautiful quaint hotel with a lite menu, turned on the GPS and off I went.  I turned the corner and OM goodness, the hotel was burnt to the ground.  I’m giving up the ‘buy local’ so I decided to visit Red Lobster, 1 1/2 hour wait, I give up, just want to eat dinner.  I left Red Lobster and drove to a subtle, little Mediterranean restaurant, parked and literally waited for guests to leave. “How’s the food here?”  A gentleman replied, “Best place in town.”  My luck had changed. The hostess greeted me with a smile and I sat down to a lovely dinner with live Jazz music.  Good news for customer service.

The first question most people ask when looking for a restaurant is always, how’s the food?  We never seem to ask, how’s the service?   Most of us are in the “PEOPLE BUSINESS ” no matter what, we come into contact with the public while doing our jobs.  And people talk, I read that we all have 10 people in our lives that we love and trust, those are the people we tell about our Good news, Bad news experiences. 

The Good news is that some business owners understand and are committed to extraordinary customer service. The Bad news is some just don’t care and they will let a future customer walk right our the door.  Train your employees well and no one will walk out the door again.  NOW THAT'S GOOD NEWS!!

Carol serves as a featured writer for the Home News and the Lehigh Valley Chamber Blog.
Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s creative  leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. www.caroltalks.com 610-442-4545 tellkids@aol.com  Like me on  Facebook at Caroltalks and CarolCoaches!  Carol S. Ritter, Immediate Past President, National Speakers Association Philadelphia.


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