Thursday, April 21, 2011

Google Launched a Marketing Campaign in Bay Area & Portland

Google’s rival to daily-deal services such as Groupon and LivingSocial, called Google Offers, officially launched today in New York City, the Bay Area and Portland.

Like its competitors, whose valuations have surged in recent months, Google Offers will alert consumers to local-business deals on things like restaurant meals, promising “50% off or more” than the regular price “at places you’ll love.” Starting today, people can sign up for email alerts on a newly unveiled Google Web page . Deals will be sent to Portlanders first, and people in the other markets will get them in the near future, the company said.

Google Offers, which became public in January, comes several months after Google failed to acquire Groupon for more than $5 billion.

Meanwhile, Groupon is planning a public offering of its shares later this year, The Wall Street Journal has reported. The IPO is expected to value the Chicago company at between $15 billion and $20 billion.

In a statement, a Google spokeswoman said, “Today we launched a marketing campaign inviting Portlanders to sign up for a test of Google Offers — to get great deals delivered right to their inboxes. Offers is part of an ongoing effort at Google to make new services that give consumers great deals while helping connect businesses with customers in new ways.”

Article any source

No comments:

Post a Comment