Grow Your Business: Goin Hog Wild

Another Wednesday, another Grow Your Business entry from Carol Ritter of Carol Talks.  This one is about...pig races.  Yup.  Just read it.  :)
--

Now I have seen it all! I recently was invited to the Boyertown Fair, an event to trump all other events.  The usual stands were selling cotton candy, funnel cake, lemonade and sausage sandwiches.  The buzz in the crowd was, “The Pig races start at 1pm, are you going to the pig races?”   My first response was, “I’m NOT going to a pig race.”  But, the gang wanted to go so I succumbed.  Well, we can learn a lot from the “PIGS”.  This is one  heck of a small biz.  As you walk up to the race you will hear the PIG announcer drawing you in to the heart of the festivities.  Every PIG has a nickname (Lindsey LoHAM) and the race is about to begin.  The gate is opened and these 6 little piglets run run as fast as they can.  Those little speed demons were willing to bump anyone out of the way to get the golden ring.  What might that ring be....grub at the finish line.  The crowd roared and the “PIG” race began.  Winners then competed in a human “PIG” race riding these hugh blow up “PIGS” to the finish line.

Of course, I’m thinking, “What is going on here?”  This is a well- oiled machine, a successful business.  The announcer was their secret weapon, he just was hysterical. The marketing for the event was extraordinary with sponsors from all over the community.  The “PIGS” were the long awaited stars of the show and I guarantee you every single person who attended was sending chatter throughout to their friends and family and maybe even their social media.

Is your business a well oiled- machine attracting people from all walks of life?  Do you have a secret weapon, something that makes you extraordinary and over the top?  Who is the star of your show? Is it you, your staff or maybe your service?  And is your customer doing your marketing for you by telling everyone they know how great your business is?Think about it, make changes necessary to meet the three strategies and do what you do best...run the race, give it all you have and there will be a golden ring at the end of the race.  BTW, in case you are wondering Lindsey LoHAM was the loser!!

For a good time, visit your local “PIG” race, catch them on Facebook Rosaire’s Royal Racers. 

Carol is an accomplished professional speaker, coach and educational consultant specializing in remarkable leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s innovative e leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. www.caroltalks.com 610-442-4545

Article any source