Anyway, here's the latest in our Grow Your Business series from our friend Carol Ritter at Caroltalks. This one focuses on making sure that you are walking in your audiences shoes.
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I’ve heard most of us don’t change until staying the same becomes too difficult. It’s just too hard and the changes sometimes affect others who gripe and moan about it. However, if you want to grow your business, CHANGE is not only necessary it’s vital. Maybe we will call it reinventing yourself.
I was sitting at the new Sands Event Center recently anxiously awaiting the famous and fabulous Paul Anka. He made a grand entrance from the back of the room and, of course, was belting out ‘Diana’. The crowd stood up, began to sing along and before you knew it, we were under the Paul Anka spell. After completing his first song on stage he came back down into the audience, jumped up on a table and started his medley of magnificent songs. Everyone was amazed and one question was coming from the audience, “How old is he?” His voice was unbelievable, his jokes were funny and, best of all, he knows the secret; walking in his audience’s shoes, that is the key to reinventing yourself!
When presenting a product or service the first thing we need to think about is your audience and what do they need or how can you solve a problem for them. In order to do that you must embrace change and understand that it’s part of the business. We found out that Paul Anka is 72 and he has reinvented everything about his performance, his show and he understands what we Anka fans want to see at a show. Can you imagine a 72 year young man singing for 2 hours straight and never missing a beat?
Three tips for walking in your audiences’ shoes.
1. Trial and Error, if no one is buying your service or product, you do not have your finger on the pulse of your audience
2. Be a Change Agent - change it up monthly, audiences love new and exciting, it can be a small change
3. Check out the Successful Competition - research what they are doing and see what might work for you
Paul Anka, still a superstar at age 72. You can be one too! “Just stay by me --- Diana”
Carol is an accomplished professional speaker, coach and educational consultant specializing in remarkable leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country. Carol’s innovative e leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. www.caroltalks.com 610-442-4545
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