Introducing the new Local Search for Mobile

The mobile search team is always looking for new ways to make searching the world around you as easy and useful as searching the web. Today we're introducing a redesigned local search experience on your phone that integrates with Google Maps on your computer and includes browseable categories that let you search without typing. Let me tell you how I used these features on my recent vacation to Hawaii.

Before I left, I researched places to visit on Google Maps. I signed in to my Google account and starred the places I wanted to go. Once I got to Hawaii, by signing in on my phone, I was able to see the places I starred on desktop Maps under "Starred Places". I could then click through on place names to visit mobile-optimized versions of Place Pages for Google Maps that include opening hours, reviews, photos, and more.


The new category browse feature made it easy to find a place to rent bicycles for a quick tour of the coastline. I just tapped on "Entertainment & Recreation" and then "Bicycles" to execute a search — no typing necessary. When it was time for scuba diving, I didn't see an appropriate category, so I started typing "SCUBA" in the search box and clicked on a suggestion for "Scuba Tour Agency". A few hours later, I was petting a white-tipped reef shark!

Of course, local search isn't only useful when you're traveling — here's an example of planning a birthday party in my hometown, San Francisco:



To access these features on your mobile device, go to www.google.com/m/local, or just click on the Local tab on www.google.com. The product is available in the US and China, with more regions coming soon.

Posted by Joshua Siegel, Product Manager, Mobile Local Search Team
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