One of the coolest new features is the Cover Picture. This picture is wider, taller and thus far more visible than your standard Profile Picture. It is likely the first thing that anyone will see when they first check out your page; as such, of course, you want to make a great first impression.
First, some specifics. The picture must be 850 x 315 pixels and is right at the top of the page. You can change the photo as often as you like, but you cannot have any direct sales message or call to action in it (doing so will violate Facebook's Terms of Service for pages). That being said, those are about the only restrictions that you have on the picture. As a result, you have plenty of options for a page. Here are some thoughts on specific content:
- Show who you are: Show pictures of your staff or your store, looking as welcoming and friendly as possible. It's always good to show that you are more than just a business - you are real people, ready to serve your customers.
- Customize the picture: It may not be enough to just upload a picture - putting a specific welcome message on it may help. Check out our picture:
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You'll notice that it has a little welcome message, and our slogan on it. You'll also notice is appears to be off-center. That's because the bottom-right hand corner of the picture is covered by the profile picture, so you have to adjust your text accordingly.
- Be colorful or eye-catching: This is the absolute first thing that someone will see when they arrive on your page - so do it right. Make sure you have a picture that is visual enough that it will absolutely grab someone's attention.
What are you planning on doing for the Timeline roll-out? Let us know in the comments.
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