Monday, October 11, 2010

Is this the reason the Welsh Tories media strategy is unravelling?

It’s not just Cheryl Gillan's commutation strategy that needs work, having seen and heard her on TV and Radio over the past few days, she could be replaced by a cardboard cut out and an IPod on repeat with the line everything is Labour’s fault, it's not me doing these horrible things on purpose and I doubt most people would notice the difference.

It’s also the Welsh Conservatives message that has been lacking punch and direction of late since Tory Head of Media Richard Hazelwood went to work as Special Advisor for Welsh Secretary Cheryl Gillan and i’m not the only one who has noticed.

BBC Wales Editor Betsan Powys wrote after George Osborne conference speech last week ‘The more astute, strategic thinkers among the Welsh Conservatives have long realised that trying to convey the view that these cuts are effectively Labour's rather than the Tories' is considerably harder in a devolved context. After all, it's the UK Government's budget deficit which is being tackled and the Assembly Government's budget which is being cut as a result.

The task hasn't been made any easier by the post-election departure of the Welsh Conservatives' highly rated director of communications to become a special adviser to Cheryl Gillan at the Wales Office.


But is it really that surprising when Mr Hazelwood, a former journalist at the South Wales Echo was replaced as Head of Communications by Richard John who used to work for Shadow Health Minister Andrew RT Davies in Cardiff Bay and doesn’t have any background working for the media.

Makes you wonder if the Welsh Conservatives are often short of suitable applicants when they advertise jobs.Any source

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