Grow Your Business: Trounce the Competition

Another day, another guest post in our ongoing Grow Your Business series by Carol Ritter of Caroltalks.  This one deals with how to beat your competition.  Enjoy!
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I saw green on Saturday March 17th.  I decided to go Irish, I dug out my green jacket and moseyed down to the St. Patrick’s Day parade in Bethlehem.  It was a glorious day, the sun was shining as hundreds of people decked in green awaited the sounds of the bagpipes with hopes of catching the coveted green beads.  The parade began with the mounted police, followed by a series of  impressive bands and many small businesses who either were Irish or possibly decided to go Irish for a day.

Those businesses decided to follow the ‘trounce the competition’ philosophy.  They were noticeable, available and either well known in their community or on their way to becoming well known.  What makes these ‘Irish’ businesses unique and different from other businesses? 

1. They have an intentional plan to teach the community who they are.

2. They know their value proposition and are spreading the news.     

3.  They understand that building the relationship with the community is key to success

After getting my share of vitamin D, I decided to sit down and enjoy some Irish grub.  Hmmm, where should I go?  As we strolled down Main Street, I noticed some restaurants outrageously decorated with green, balloons, streamers, green flowers and, yes, some even had Irish entertainment and, of course, an Irish menu for the day.  Then we looked at other restaurants with no acknowledgement of this traditional holiday.  Hmmm, where is everyone going?  The crowds were piling into and waiting in line to visit the outrageously decorated Irish “Pub for a Day”. 

This could be the finest example of trouncing the competition.  We couldn’t wait to visit the green restaurant, we jumped on a wonderful table outside and joined in the festive nature of the day.  Obviously, the “GREEN” business had a magnet strategy for St. Patrick’s Day, that strategy led to the ultimate goal that day - outrageous fun for their customers and outrageous cash flow for them!!

Hmmm, what business in your world is trouncing the competition, how about you?

Carol is an accomplished professional speaker, coach and educational consultant specializing in remarkable leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country.  Carol’s innovative strategies provide leadership with bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS. www.caroltalks.com 610-442-4545

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