Google Forms - useful way to get data for your business

This entry is largely based on my own recent discovery.  Google seems to have a service for just about everything, and it seems like every time you turn around, you can discover something new on the site.  This leads me to talk about Google Forms, which is a great (and free) way that you and your business can get data from a small or massive set of people.

Its operation is simple (as, it seems, are most things when it comes to Google): you basically create your own form in whatever format you want.  You ask a question and then specific the type of answer you want to get back - open ended, select one, etc.  When someone is done with the form, they submit it.  You can then track that information in an easy to read spreadsheet.  You can also create a link to the survey that you can then send via E-mail, Social Media, etc.

How can this be useful for your business?  Well, you can create a very easy to respond to survey, RSVP to an event, get opinions, etc.  There is no limit on respondents, the amount of questions that you ask and relatively few formatting constraints.  From a technical perspective, these are easy to design, and the data is easy to read.    This is somewhat similar to other services like SurveyMonkey - but more stripped down.  There are no bells, no whistles (and no advertising on the site!) - its just easy to use, and if you are already addicted to Google products (as I am), this can really save you some time.

What do you think?
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