Dog Dies in Greater Alarm Fire at Los Angeles Confetti Manufacturer

CENTRAL INDUSTRIAL DISTRICT - A Los Angeles firm that bills itself as the largest manufacturer and seller of confetti in the world, was the site of a greater alarm fire Saturday night, that took the life of a beloved pet dog and left the business in shambles.

Summoned by a passerby at 7:48 PM on July 13, 2013, the Los Angeles Fire Department arrived quickly at 1520 East 15th Street, to discover fire showing from a 40' x 100' two-story commercial building.

Forcing entry into the secured structure, firefighters discovered well-entrenched flames on the second floor of the business which housed manufacturing and dense storage of plastic confetti. Nearly untenable conditions held LAFD crews at a mezzanine - albeit briefly, as teams of firefighters atop the building used chainsaws to open the roof and release thick smoke and oppressive heat, allowing the offensive effort to continue.

Eight-six firefighters under the command of Battalion Chief Greg Gibson held flames within the heavily damaged building and extinguished the fire in just 40 minutes. The remains of a pet dog were later discovered in debris within the non-fire sprinklered structure.

No human injuries were reported.

Fire loss to Z-Barten Productions, operators of Confetti.com, is estimated to be at least $300,000 ($200,000 structure & $100,000 contents). The cause of the blaze remains under active investigation.

Dispatched Units: E17 E85 RA814 T9 RA10 EM13 BC1 E9 E210 T10 DC1 RA209 E10 E15 E221 T21 E203 T3 EM9 BC11 BC13 E3 UR3 RA3 RA803 T27 E227 UR88 BC5 EA1 AR1

Submitted by Brian Humphrey, Spokesman
Los Angeles Fire Department

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