Tuesday, September 27, 2011

Ladies Night: An Educational Pampering Experience

Bay Area business video company Creation Ground Media produced a video invitation to entice invitees to participate in "Ladies Night: An Educational Pampering Experience," a wellness event that benefits the Peninsula Symphony. The evening will be an opportunity to relax with a glass of wine, mingle with new friends, let go of stress with a massage, and learn about holistic health from local practitioners, all accompanied by the sweet sounds of live chamber music.

The fabulous wellness event will be held at Lexus of Stevens Creek on Thursday, September 29th from 6 to 8 PM. There will be educational presentations from Dr. Preston Edwards, a chiropractic doctor from VIP Health and Wellness, and Dr. Lena Kian, a naturopathic doctor from Harmony Healing Naturopathic Clinic. Pampering sessions will include chair massages, hand treatments, health consultations, and more. A raffle with spectacular prizes will benefit the Peninsula Symphony's Bridges to Music programs, which aim to engage and inspire children with music, and to make symphony music accessible to all members of the community with free concerts. The evening is free with advance registration at ladieswellness-efbevent.eventbrite.com/ or $5 at the door.

The sponsors of Ladies' Night wanted to extend beyond traditional outreach methods and engage the community on many fronts. With so many events competing for the attention of busy Silicon Valley residents, the sponsors knew that just mailing a flyer out would not get much of a response. So they engaged Creation Ground Media to create a short video invitation to the event.

"This is an exciting time for the Symphony," explained Faith Lin, Peninsula Symphony Community Outreach Manager. "By extending our outreach through and beyond the traditional channels of newsletters, e-blasts, and social networking, we have been able to achieve much more engagement with the community at large."

The video is hosted by Dr. Lena Kian, owner of Harmony Healing Naturopathic Clinic, who invites ladies to treat themselves to a special evening of indulgence and relaxation. "Ladies, when's the last time you took an evening to just focus on your personal wellness? To mingle with like-minded people, learn keys to de-stressing, or treat yourself to a full-on pampering environment?" asks Kian. The video is much more immersive than a plain old email; viewers are transported to a place where chamber musicians play violin and cello as women in the video enjoy wine, conversation, and massage.

Creation Ground Media's President George Cohn serves on the Board of Directors of the Peninsula Symphony, and the Bay Area web video marketing company has previously created a successful series of public service announcements shown on KQED and featured on the Peninsula Symphony's website.

Creation Ground Media was motivated to support the Ladies' Night event as a media sponsor because it so fully embodies Creation Ground Media's values, which are centered around authenticity, collaboration, and community.

"I love the idea of music as a part of health and wellness. Personal wellness permeates the wellness of the community, and vice versa," said Cohn. "That is the real value proposition of the Peninsula Symphony's Bridges to Music program."


About Creation Ground Media 
 
Creation Ground Media is a full-service Bay Area video production company with a success-driven system that provides pre-production: discovery and planning; production: following the plan and capturing it on video; post-production: bringing it all together and adding finishing touches and delivery. They are fluent in all the technologies, from traditional television format to web video marketing, to assure that clients' videos are delivered efficiently, appropriately, and correctly whether it is for broadcast television, corporate websites, social networking sites, PDAs, or DVD, and can also create business videos. Creation Ground Media serves the San Francisco Bay Area.

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